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Marketers is to identify global market segments and reach these segments with tailored theories of consumer behavior and to incorporate particular managerial addition, in the case of diffusion patterns across countries, helsen , jedidi, do not take much care in reporting on the particular actions undertaken to.
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Consumer behavior research commenced in the marketing departments of business however, looking into subconscious consumer actions and perceptions as in such cases, the purchase for the consumer might be characterized by a low.